Competing for the future in the agricultural and food channel

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAgricultural marketing and Consumer Behavior in a Changing World
EditorsB. Wierenga, A. van Tilburg, K. Grunert, J.B.E.M. Steenkamp, M. Wedel
Place of PublicationBoston
Number of pages314
Publication statusPublished - 1997

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