Original language | Undefined/Unknown |
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Title of host publication | Agricultural marketing and Consumer Behavior in a Changing World |
Editors | B. Wierenga, A. van Tilburg, K. Grunert, J.B.E.M. Steenkamp, M. Wedel |
Place of Publication | Boston |
Pages | 31-55 |
Number of pages | 314 |
Publication status | Published - 1997 |
Competing for the future in the agricultural and food channel
Research output: Chapter/Conference proceeding › Chapter › Academic