| Original language | English |
|---|---|
| Place of Publication | Rotterdam |
| Publisher | Erasmus Research Institute of Management (ERIM) |
| Number of pages | 47 |
| ISBN (Print) | 9789058920683 |
| Publication status | Published - 26 Aug 2004 |
Research programs
- RSM MKT
- RSM ORG
Competition: an inspirational marketing tool.
Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech