Competitive Paper Session: Virtual Consumer Behavior

F (Fred) Langerak, PC Verhoef, PWJ Verlegh, K de Valck

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)56-57
Number of pages2
JournalAdvances in Consumer Research
Volume31
Issue number1
Publication statusPublished - 2004

Research programs

  • RSM MKT

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