Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

JBEM Steenkamp, VR Nijs, DM Hanssens, MG (Marnik) Dekimpe

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing in a changing world: scope, opportunities and challenges
Editors	M. Fargangmehr
Place of Publication	Braga, Portugal
Publication status	Published - 2002

Cite this

@inbook{a8ca4fd077d5401f9300775618d9ee33,

title = "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion",

author = "JBEM Steenkamp and VR Nijs and DM Hanssens and Dekimpe, {MG (Marnik)}",

year = "2002",

language = "Undefined/Unknown",

editor = "M. Fargangmehr",

booktitle = "Marketing in a changing world: scope, opportunities and challenges",

}