| Original language | Undefined/Unknown |
|---|---|
| Place of Publication | Leuven, Belgium |
| Publication status | Published - 2002 |
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
JBEM Steenkamp, VR Nijs, DM Hanssens, MG (Marnik) Dekimpe
Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic