| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 20-23 |
| Number of pages | 4 |
| Journal | CustomerBase |
| Issue number | May |
| Publication status | Published - 1996 |
Research programs
- RSM MKT
Computer Aided Marketing Decisions, What are Marketing Management Support Systems en what Role can they play?
Research output: Contribution to journal › Article › Academic