Conjoint experiments for direct mail response optimization

M Vriens, HR Scheer, JC Hoekstra, JR Bult

Research output: Contribution to journalArticleAcademicpeer-review

28 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)323-339
Number of pages17
JournalEuropean Journal of Marketing
Volume32
Publication statusPublished - 1998

Research programs

  • ESE - MKT

Cite this