Conjoint experiments for direct mail response optimization

M Vriens, JC Hoekstra, JR Bult

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of PublicationGroningen
Number of pages17
Publication statusPublished - 1995

Publication series

Series95B11

Research programs

  • ESE - MKT

Cite this