| Original language | English |
|---|---|
| Place of Publication | Groningen |
| Number of pages | 17 |
| Volume | 95B11 |
| Publication status | Published - 1995 |
Research programs
- ESE - MKT
Conjoint experiments for direct mail response optimization
M Vriens, JC Hoekstra, JR Bult
Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic