| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 323-339 |
| Number of pages | 17 |
| Journal | European Journal of Marketing |
| Volume | 32 |
| Publication status | Published - 1998 |
Research programs
- ESE - MKT
Conjoint experiments for direct mail response optimization
M Vriens, HR Scheer, JC Hoekstra, JR Bult
Research output: Contribution to journal › Article › Academic › peer-review
31
Citations
(Scopus)