Conjoint models of tourist portfolio choice: Theory and illustration

Benedict G.C. Dellaert*, Aloys W.J. Borgers, Harry J.P. Timmermans, Harry J.P. Timmermans

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

38 Citations (Scopus)


This article develops and tests a conjoint choice model of portfolio choice behavior. It shows how experimental design principles and discrete choice model specifications can be used to model the choice of travel portfolios. Design strategies, model formulations, and estimation methods are discussed and illustrated through use of Dutch tourists’ choices of destination and transportation for short city breaks as an example. Findings support the suggested methodology and indicate that the nested logit model is most appropriate in the tested application.

Original languageEnglish
Pages (from-to)31-58
Number of pages28
JournalLeisure Sciences
Issue number1
Publication statusPublished - 1 Jan 1997

Bibliographical note

Funding Information:
Received 28 November 1995; accepted 12 September 1996. This research was funded in part by a grant from the Tourism Department of the Dutch Ministry of Economic Affairs. Address correspondence to Benedict G. C. Dellaert, Senior Lecturer, Department of Marketing, University of Sydney, Sydney, NSW 2006, Australia.


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