This article develops and tests a conjoint choice model of portfolio choice behavior. It shows how experimental design principles and discrete choice model specifications can be used to model the choice of travel portfolios. Design strategies, model formulations, and estimation methods are discussed and illustrated through use of Dutch tourists’ choices of destination and transportation for short city breaks as an example. Findings support the suggested methodology and indicate that the nested logit model is most appropriate in the tested application.
Bibliographical noteFunding Information:
Received 28 November 1995; accepted 12 September 1996. This research was funded in part by a grant from the Tourism Department of the Dutch Ministry of Economic Affairs. Address correspondence to Benedict G. C. Dellaert, Senior Lecturer, Department of Marketing, University of Sydney, Sydney, NSW 2006, Australia. E-mail:email@example.com