Connecting developing economies to the third era of marketing

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarkets, marketing and developing countries
EditorsH Van Trijp, P Ingenbleek
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages54-60
Number of pages7
ISBN (Print)9789086861453
Publication statusPublished - 2010

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