Connecting developing economies to the third era of marketing

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Markets, marketing and developing countries
Editors	H Van Trijp, P Ingenbleek
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	54-60
Number of pages	7
ISBN (Print)	9789086861453
Publication status	Published - 2010

Research programs

@inbook{89f3d94cd90f46ff9db76ee02306c0a3,

title = "Connecting developing economies to the third era of marketing",

author = "Berend Wierenga",

year = "2010",

language = "English",

isbn = "9789086861453",

pages = "54--60",

editor = "\{Van Trijp\}, H and P Ingenbleek",

booktitle = "Markets, marketing and developing countries",

publisher = "Wageningen Academic Publishers",

address = "Netherlands",

}