Consumer and Market Drivers of the Trial pobability of New Consumer Packaged Goods

JBEM Steenkamp, KJP (Katrijn) Gielens

Research output: Contribution to journalArticleAcademicpeer-review

208 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)368-384
Number of pages17
JournalJournal of Consumer Research
Volume30
Issue number3
DOIs
Publication statusPublished - 2003

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