Consumer and Market Drivers of the Trial pobability of New Consumer Packaged Goods

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239 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	368-384
Number of pages	17
Journal	Journal of Consumer Research
Volume	30
Issue number	3
DOIs	https://doi.org/10.1086/378615
Publication status	Published - 2003

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@article{16501d815898452d974c505866dba34e,

title = "Consumer and Market Drivers of the Trial pobability of New Consumer Packaged Goods",

author = "JBEM Steenkamp and Gielens, \{KJP (Katrijn)\}",

year = "2003",

doi = "10.1086/378615",

language = "Undefined/Unknown",

volume = "30",

pages = "368--384",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

number = "3",

}