Consumer Behaviour: A European Perspective

Gerrit Antonides, W. Fred van Raaij

Research output: Book/Report/Inaugural speech/Farewell speechBookAcademic

Original languageEnglish
Place of PublicationChichester
PublisherJohn Wiley & Sons Inc.
Number of pages619
ISBN (Print)0471975133
Publication statusPublished - 1998

Research programs

  • EUR ESE 23
  • RSM MKT

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