Consumer Cynicism toward collective buying: the interplay of others' outcomes, social value orientation, and mood

W van Dolen, D (David) De Cremer, K de Ruyter

Research output: Contribution to journalArticleAcademicpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)306-321
Number of pages16
JournalPsychology and Marketing
Volume29
Issue number5
DOIs
Publication statusPublished - 2012

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