Consumer evaluations of brand extensions: an integration of previous research

EJ Nijssen, D Hartman

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing: its dynamics and challenges. Proceedings of the 23rd EMAN conference
EditorsJ. Bloemer, J. Lemmink, H. Kasper
Place of PublicationMaastricht
Number of pages10
Publication statusPublished - 1994

Research programs

  • EUR ESE 25

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