Consumer evaluations of brand extensions: an integration of previous research

EJ Nijssen, D Hartman

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: its dynamics and challenges. Proceedings of the 23rd EMAN conference
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Maastricht
Pages	673-682
Number of pages	10
Publication status	Published - 1994

Cite this

@inbook{c7ac7e4a4d0043178d356e0bed059770,

title = "Consumer evaluations of brand extensions: an integration of previous research",

author = "EJ Nijssen and D Hartman",

year = "1994",

language = "Undefined/Unknown",

pages = "673--682",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: its dynamics and challenges. Proceedings of the 23rd EMAN conference",

}