Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of the 42th Hawaii International Conference on Systems Science
Editors	R. Sprague
Place of Publication	Los Alamitos, CA, USA
Publisher	IEEE Computer Society
Publication status	Published - 2009

Cite this

@inproceedings{529257a5183a40548c59df227256bcb5,

title = "Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis",

author = "R Kauffman and Ting Li and {van Heck}, Eric and Peter Vervest",

year = "2009",

language = "Undefined/Unknown",

editor = "R. Sprague",

booktitle = "Proceedings of the 42th Hawaii International Conference on Systems Science",

publisher = "IEEE Computer Society",

}

Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. / Kauffman, R; Li, Ting ; van Heck, Eric et al.
Proceedings of the 42th Hawaii International Conference on Systems Science. ed. / R. Sprague. Los Alamitos, CA, USA: IEEE Computer Society, 2009.

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

TY - GEN

T1 - Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis

AU - Kauffman, R

AU - Li, Ting

AU - van Heck, Eric

AU - Vervest, Peter

PY - 2009

Y1 - 2009

M3 - Conference proceeding

BT - Proceedings of the 42th Hawaii International Conference on Systems Science

A2 - Sprague, R.

PB - IEEE Computer Society

CY - Los Alamitos, CA, USA

ER -