Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the 42th Hawaii International Conference on Systems Science
EditorsR. Sprague
Place of PublicationLos Alamitos, CA, USA
PublisherIEEE Computer Society
Publication statusPublished - 2009

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