Abstract
A series of experiments illustrates a learning process that enhances brand equit
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1-16 |
| Number of pages | 16 |
| Journal | Journal of Consumer Research |
| Volume | 27 |
| Issue number | 1 |
| Publication status | Published - 2000 |
| Externally published | Yes |