Consumer Models of Store Price Image Formation and Store Choice

CJ Silva Lourenco

Research output: Types of ThesisDoctoral ThesisExternal

Original languageEnglish
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Gijsbrechts, Supervisor
  • Paap, Richard, Doctoral committee member
  • Bronnenberg, Doctoral committee member
  • Geyskens, Doctoral committee member
  • Pauwels, Doctoral committee member
Print ISBNs9789056682637
Publication statusPublished - 2010
Externally publishedYes

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