Consumer Packaged Goods in France: National Brands, Regional Chains and Local Branding

MB Ataman, CF Mela, HJ van Heerde

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)14-20
Number of pages7
JournalJournal of Marketing Research
Volume44
Issue number1
DOIs
Publication statusPublished - 2007

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