Consumer Packaged Goods in France: National Brands, Regional Chains and Local Branding

MB Ataman, CF Mela, HJ van Heerde

Research output: Contribution to journal › Article › Academic › peer-review

21 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	14-20
Number of pages	7
Journal	Journal of Marketing Research
Volume	44
Issue number	1
DOIs	https://doi.org/10.1509/jmkr.44.1.14
Publication status	Published - 2007

Access to Document

@article{c0247a27be384ec48a47b3bb84cf6284,

title = "Consumer Packaged Goods in France: National Brands, Regional Chains and Local Branding",

author = "MB Ataman and CF Mela and {van Heerde}, HJ",

year = "2007",

doi = "10.1509/jmkr.44.1.14",

language = "Undefined/Unknown",

volume = "44",

pages = "14--20",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}