Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers

Christoph Fuchs, A Diamantopoulos

Research output: Contribution to journalArticleAcademicpeer-review

35 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers'. Together they form a unique fingerprint.

Psychology

Social Sciences

Computer Science