Skip to main navigation Skip to search Skip to main content

Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers

  • Christoph Fuchs
  • , A Diamantopoulos

Research output: Contribution to journal › Article › Academic › peer-review

41 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers'. Together they form a unique fingerprint.
Sort by

Social Sciences