Consumer perceptions of corporate sustainability intentions: Should non-environmental motives be acknowledged?

Research output: Contribution to conferencePaperAcademic

Original languageUndefined/Unknown
Publication statusPublished - 2017
Externally publishedYes
EventWinter American Marketing Association (AMA) Conference - Orlando, USA
Duration: 1 Jan 2017 → …

Conference

ConferenceWinter American Marketing Association (AMA) Conference
CityOrlando, USA
Period1/01/17 → …

Research programs

  • ESHCC - non EUR result

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