Consumer response to the preferred brand out-of-stock situation

Research output: Contribution to journalArticleAcademicpeer-review

88 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)1008-1028
Number of pages21
JournalEuropean Journal of Marketing
Volume32
Issue number11/12
Publication statusPublished - 1998
Externally publishedYes

Research programs

  • EUR ESE 06

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