Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 1008-1028 |
Number of pages | 21 |
Journal | European Journal of Marketing |
Volume | 32 |
Issue number | 11/12 |
Publication status | Published - 1998 |
Externally published | Yes |
Research programs
- EUR ESE 06
Willem Verbeke, P Farris, Roy Thurik
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 1008-1028 |
Number of pages | 21 |
Journal | European Journal of Marketing |
Volume | 32 |
Issue number | 11/12 |
Publication status | Published - 1998 |
Externally published | Yes |