| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1008-1028 |
| Number of pages | 21 |
| Journal | European Journal of Marketing |
| Volume | 32 |
| Issue number | 11/12 |
| Publication status | Published - 1998 |
| Externally published | Yes |
Consumer response to the preferred brand out-of-stock situation
Willem Verbeke, P Farris, Roy Thurik
Research output: Contribution to journal › Article › Academic › peer-review
81
Citations
(Scopus)