Original language | Undefined/Unknown |
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Title of host publication | Proceedings 26th EMAC Conference. Volume 4 Marketing: Progress Prospects Perspectives |
Editors | D. Arnott, et al |
Place of Publication | Warwick |
Pages | 1954-1964 |
Number of pages | 2154 |
Publication status | Published - 1997 |
Publication series
Series | Volume 4 |
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