Consumers and Artificial Intelligence: An Experiential Perspective

Stefano Puntoni, R Walker Reczek, M Giesler, S Botti

Department of Marketing Management

Research output: Contribution to journal › Article › Academic › peer-review

495 Citations (Scopus)

3978 Downloads (Pure)

1 results
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How computer scientists and marketers can create a better CX with AI
Puntoni, S.
28/10/20
1 item of Media coverage
Press/Media: Public engagement activities › Academic