Consumers engaged in a member-gets-member campaign: an agency perspective

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1 Citation (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	175-192
Number of pages	18
Journal	Journal of Marketing Communications
Volume	1
Publication status	Published - 1995

Research programs

@article{085647271ba24fccbcb02d13fe5f33ab,

title = "Consumers engaged in a member-gets-member campaign: an agency perspective",

author = "Willem Verbeke and E Peelen and R Brand",

year = "1995",

language = "Undefined/Unknown",

volume = "1",

pages = "175--192",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

}