Consumers or sellers? The role of persuasion knowledge in customer referral

PWJ Verlegh, C Verkerk, Mirjam Tuk, Ale Smidts

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)304-305
Number of pages2
JournalAdvances in Consumer Research
Volume31
Issue number1
Publication statusPublished - 2004

Research programs

  • RSM MKT

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