Consumers' reactions to ambiguous product information: tyhe categorization of hybrid products

  • KPN Morel

Research output: Types of Thesis › Doctoral Thesis › External

Original languageUndefined/Unknown
Awarding Institution
  • Delft University of Technology
Supervisors/Advisors
  • van Veen, Supervisor
Award date31 Oct 2000
Place of PublicationDelft
Publication statusPublished - 31 Oct 2000

Bibliographical note

isbn: 90-5166-815

Research programs

  • RSM MKT

Cite this