Consumers' response to seqential out-of-stock contacts of a brand assortment

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
PublisherTinbergen Institute
Number of pages14
EditionDiscussion Paper R9718/M
Publication statusPublished - 1997
Externally publishedYes

Publication series

SeriesDiscussion Paper
VolumeR9718/M

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