Consumers' responses to sequential out-of-stock contacts of a brand assortment

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of Publication3000 DR Rotterdam
Number of pages14
EditionRIBES Report 9718
Publication statusPublished - 1997
Externally publishedYes

Publication series

SeriesRIBES Report
Volume9718

Research programs

  • ESE - MKT

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