Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?

H Rachel, K Mani Sinha, Wagner Wagner, N van Doorn, C van Beers

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
4 Downloads (Pure)
Original languageEnglish
Pages (from-to)31-50
Number of pages20
JournalJournal of Macromarketing
Issue number1
Publication statusPublished - 20 Sep 2019

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