| Original language | English |
|---|---|
| Pages (from-to) | 31-50 |
| Number of pages | 20 |
| Journal | Journal of Macromarketing |
| Volume | 40 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 20 Sept 2019 |
Research programs
- ISS-DE
Consumption of Bottled Water at the Bottom of the Pyramid: Who Purchases First?
- H Rachel
- , K Mani Sinha
- , Natascha Wagner
- , N van Doorn
- , C van Beers
Research output: Contribution to journal › Article › Academic › peer-review
17
Citations
(Scopus)
93
Downloads
(Pure)