Contagion and heterogeneity in new product diffusion: an empirical test

C van den Bulte, Stefan Stremersch

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Place of Publicationonbekend
Number of pages49
EditionERIM Report Series Research in Management 2003 077-MKT
Publication statusPublished - 2003

Publication series

SeriesERIM Report Series Research in Management 2003
Volume077-MKT

Research programs

  • ESE - MKT

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