Contemporary Environmental CSR Strategies in the Banking Sector: The Case of Piraeus Bank

Kyriakos Riskos, Paraskevi Dekoulou, George Tsourvakas

Research output: Chapter/Conference proceedingChapterAcademic

Abstract

The chapter explores how a financial institution can effectively implement environmental CSR strategies that contribute to the wellbeing and sustainable development of the global community. In particular, the case of Piraeus Bank, a leading player of the banking sector in Greece, has been extensively analyzed. The analysis demonstrates that by immediately and effectively responding to environmental and other social issues, Piraeus Bank is fully aware of the imperative need for an organization to integrate CSR notion in its strategy and business activity.
Original languageEnglish
Title of host publicationCases on Corporate Social Responsibility and Contemporary Issues in Organizations
EditorsAlexandros Antonaras, Paraskevi Dekoulou
Chapter6
Pages90-109
Number of pages20
ISBN (Electronic)9781522577164
DOIs
Publication statusPublished - Jan 2019
Externally publishedYes

Research programs

  • ESHCC M&C

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