Contemporary marketing practice: theoretical propositions and practical implications

A Lindgreen, R Palmer, Joelle Vanhamme

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationRelationship Marketing: An Introduction
EditorsA. Lindgreen, B.M. Chaturvedi
Place of PublicationHyderabad
Pages18-43
Number of pages25
Publication statusPublished - 2004

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