Contemporary marketing practice: theoretical propositions and practical implications

A Lindgreen, R Palmer, Joelle Vanhamme

Research output: Contribution to journalArticleAcademic

32 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)673-692
Number of pages20
JournalMarketing Intelligence and Planning
Volume22
Issue number6
Publication statusPublished - 2004

Research programs

  • RSM MKT

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