Contemporary marketing practice: theoretical propositions and practical implications

Research output: Contribution to journal › Article › Academic

39 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	673-692
Number of pages	20
Journal	Marketing Intelligence and Planning
Volume	22
Issue number	6
Publication status	Published - 2004

Research programs

@article{4d77584b76ec43a2ac05dcf36f7a659d,

title = "Contemporary marketing practice: theoretical propositions and practical implications",

author = "A Lindgreen and R Palmer and Joelle Vanhamme",

year = "2004",

language = "Undefined/Unknown",

volume = "22",

pages = "673--692",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

number = "6",

}