Contents of corporate and product brands, in the perspective of value transfer

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at the conference on Corporate Reputation, Image and Competitiveness
Editors- -
Place of PublicationNew York
Pages---
Publication statusPublished - 1997

Bibliographical note

niet

Research programs

  • RSM MKT

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