Original language | Undefined/Unknown |
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Title of host publication | Paper presented at the conference on Corporate Reputation, Image and Competitiveness |
Editors | - - |
Place of Publication | New York |
Pages | --- |
Publication status | Published - 1997 |
Contents of corporate and product brands, in the perspective of value transfer
OJM Maathuis, Cees van Riel, Gerrit van Bruggen
Research output: Chapter/Conference proceeding › Chapter › Academic