Contents of corporate and product brands, in the perspective of value transfer

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Paper presented at the conference on Corporate Reputation, Image and Competitiveness
Editors	- -
Place of Publication	New York
Pages	---
Publication status	Published - 1997

niet

Research programs

@inbook{e2dc3907ff4443d5a583b3514a68d382,

title = "Contents of corporate and product brands, in the perspective of value transfer",

author = "OJM Maathuis and \{van Riel\}, Cees and \{van Bruggen\}, Gerrit",

note = "niet",

year = "1997",

language = "Undefined/Unknown",

pages = "------",

editor = "- -",

booktitle = "Paper presented at the conference on Corporate Reputation, Image and Competitiveness",

}