| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Science Conference |
| Pages | 51-51 |
| Number of pages | 1 |
| Publication status | Published - 2005 |
Control of Consumer Attention: Stimulus and Memory Factors in Brand Search
RJA van der Lans, FGM Pieters, M Wedel
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review