Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

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@article{f44cdd62c7144e7b8a33d7252e8fe15c,

title = "Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance",

author = "Guido Berens and {van Riel}, Cees and {van Bruggen}, Gerrit",

year = "2005",

doi = "10.1509/jmkg.69.3.35.66357",

language = "Undefined/Unknown",

volume = "69",

pages = "35--48",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "3",

}

TY - JOUR

T1 - Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

AU - Berens, Guido

AU - van Riel, Cees

AU - van Bruggen, Gerrit

PY - 2005

Y1 - 2005

U2 - 10.1509/jmkg.69.3.35.66357

DO - 10.1509/jmkg.69.3.35.66357

M3 - Article

SN - 0022-2429

VL - 69

SP - 35

EP - 48

JO - Journal of Marketing

JF - Journal of Marketing

IS - 3

ER -