Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Research output: Contribution to journalArticleAcademicpeer-review

483 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)35-48
Number of pages14
JournalJournal of Marketing
Volume69
Issue number3
DOIs
Publication statusPublished - 2005

Research programs

  • RSM MKT
  • RSM ORG

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