| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 12-17 |
| Number of pages | 6 |
| Journal | Thexis |
| Volume | 18 |
| Issue number | 4 |
| Publication status | Published - 2001 |
Research programs
- RSM ORG
Corporate Branding Management
Research output: Contribution to journal › Article › Professional