Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • van Riel, Cees, Supervisor
  • van Bruggen, Gerrit, Doctoral committee member
  • Kaptein, Muel, Doctoral committee member
Award date4 Jun 2004
Place of PublicationRotterdam
Print ISBNs9058920658
Publication statusPublished - 4 Jun 2004

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