Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	van Riel, Cees, Supervisor van Bruggen, Gerrit, Doctoral committee member Kaptein, Muel, Doctoral committee member
Award date	4 Jun 2004
Place of Publication	Rotterdam
Print ISBNs	9058920658
Publication status	Published - 4 Jun 2004

Research programs

@phdthesis{16cf46693e6540bf8e54c582baba70d8,

title = "Corporate Branding: The Development of Corporate associations and their Influence on Stakeholder Reactions",

author = "Guido Berens",

year = "2004",

month = jun,

day = "4",

language = "Undefined/Unknown",

isbn = "9058920658",

series = "ERIM PhD Series",

school = "Erasmus University Rotterdam",

}