Original language | Undefined/Unknown |
---|---|
Title of host publication | The future of marketing: Critical 21st-century perspectives |
Editors | Philip J. Kitchen |
Place of Publication | Houndmills, Basingstoke |
Publisher | Palgrave Macmillan |
Pages | 113-124 |
Number of pages | 12 |
ISBN (Print) | 0333992865 |
Publication status | Published - 2003 |
Research programs
- RSM ORG