Corporate branding: The marketing perspective

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationThe future of marketing: Critical 21st-century perspectives
Editors Philip J. Kitchen
Place of PublicationHoundmills, Basingstoke
PublisherPalgrave Macmillan
Pages113-124
Number of pages12
ISBN (Print)0333992865
Publication statusPublished - 2003

Research programs

  • RSM ORG

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