Original language | Undefined/Unknown |
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Title of host publication | The future of marketing: Critical 21st-century perspectives |
Editors | Philip J. Kitchen |
Place of Publication | Houndmills, Basingstoke |
Pages | 113-124 |
Number of pages | 12 |
Publication status | Published - 2003 |
Corporate branding: The marketing perspective
Research output: Chapter/Conference proceeding › Chapter › Academic