Corporate branding: The marketing perspective

Research output: Chapter/Conference proceeding › Chapter › Academic

2 Citations (Scopus)

Original language	Undefined/Unknown
Title of host publication	The future of marketing: Critical 21st-century perspectives
Editors	Philip J. Kitchen
Place of Publication	Houndmills, Basingstoke
Publisher	Palgrave Macmillan
Pages	113-124
Number of pages	12
ISBN (Print)	0333992865
Publication status	Published - 2003

Research programs

@inbook{e3183045dbb34d318373382ce958ca89,

title = "Corporate branding: The marketing perspective",

author = "\{van Riel\}, Cees and Guido Berens",

year = "2003",

language = "Undefined/Unknown",

isbn = "0333992865",

pages = "113--124",

editor = "\{Philip J. Kitchen\}",

booktitle = "The future of marketing: Critical 21st-century perspectives",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}