Corporate Branding. The value of the corporate brand to customers and managers

OJM Maathuis

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	van Riel, Cees, Supervisor van Bruggen, Gerrit, Supervisor
Award date	23 Apr 1999
Place of Publication	Rotterdam
Publisher	Erasmus Universiteit Rotterdam (EUR)
Publication status	Published - 23 Apr 1999

Research programs