Corporate Branding. The value of the corporate brand to customers and managers

OJM Maathuis

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • van Riel, Cees, Supervisor
  • van Bruggen, Gerrit, Supervisor
Award date23 Apr 1999
Place of PublicationRotterdam
Publisher
Publication statusPublished - 23 Apr 1999

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