| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA Marketing Lexicon |
| Editors | Eric Waarts, Ed Peelen, John Koster |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| ISBN (Print) | 9001652344 |
| Publication status | Published - 2003 |
Research programs
- RSM ORG