Original language | Undefined/Unknown |
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Title of host publication | Marketing Lexicon NIMA |
Editors | E. Waarts, N. Lamperjee, E. Peelen, J. Koster, H. Otte |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 308-317 |
Number of pages | 10 |
Publication status | Published - 1996 |
Corporate Communication, inclusief Public Relations
Research output: Chapter/Conference proceeding › Chapter › Academic